White Gold - Concept Design & Conceptual Architecture

What tools to use as a contemporary commercial artist ?
Designsfiction - Episode 68: Using professional 3D software
such as Autodesk's Maya for design pre-visualization in the entertainment industry.

Production Designer Andrew Reznik hired concept artist Patrick Janicke to help design the fantastic city "Milkquarious"for "White Gold" milk commercials.
Here are some samples of Patrick Janicke's ideas for quasi retro futuristic and humorous city planning.
This is an example of production illustrator Patrick Janicke's computer generated 3D environments.
For traditional 2D drawings, film production illustrations and photoshopped concept art; go to http://www.productionillustration.com
Recent preproduction movie art work also at http://productionillustration.blogspot.com
Click on this designsfiction blog title to go to the White Gold website and watch the ad movie "Battle for Milkquarious" featuring the final maybe less serious (?) design.

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